Expansion of the Health-Oriented Product Portfolio at Razavi Food Industries Company
The CEO of Razavi Food Industries Company announced that the company is expanding its new health-focused product portfolio in collaboration with innovative companies in the health and food sectors.
In an interview with the company’s communications and media department, Mojtaba Hadian stated: “The production of health-oriented chocolate and products containing probiotics and postbiotics are among the initiatives planned for this year.”
He added: “Additionally, in order to meet customer demands and boost production and sales, we plan to utilize the factory’s existing production lines for manufacturing some of the new products. This approach aims to reduce overhead costs and contribute to inflation control.”
Regarding other initiatives taken by Razavi Food Industries to fulfill the slogan ‘Curbing Inflation and Boosting Production,’ the CEO emphasized: “Signing long-term contracts with reputable national and provincial suppliers for the procurement of essential goods, raw materials, and services is one of the measures that ensures price stability, prevents excessive price hikes, and helps control product costs.”
He continued: “In the sales sector, various plans are in progress, including strengthening and restructuring the sales organization, recruiting marketers, and defining sales-driven projects.”
Hadian stressed the importance of expanding the company’s product portfolio by utilizing the available capacity of domestic manufacturers. He noted: “Moreover, to support local producers, we have leveraged these capacities to procure high-quality raw materials.”
He further stated: “With the integration of production lines from Saman Bazar Razavi and the completion of Razavi Food Industries’ product range in categories such as fruit juice, canned goods, tomato paste, and various sauces, a well-structured and strategic plan has been devised to ensure these products reach consumers’ shopping baskets, aligning with the slogan ‘From Farm to Table.’“
Discussing the factory-free production strategy, Hadian remarked: “To diversify Razavi Food Industries’ product offerings, we also intend to harness the potential of other manufacturing units.”
